SEO-ing all the way….
As you know, SEO stands for “Search Engine Optimization.” Basically, it is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
But, what exactly SEO is?
We all are aware of this that The Internet is made up of content and most of the content is in written words. So, most engines function by reviewing this written content to determine which web pages are the most pertinent to any given search. The main purpose of these searches is to find answers to questions. Any search engine or directory which exists is only to help users answer these questions as quickly as possible. Ideally, the first result of a search is the perfect answer to such questions. Statistically, the first result of any search gets more clicks than any other. And in return, these clicks turn into money either through users clicking on advertisements on highly ranked websites or through the direct purchases of products sold on those web pages.
So, search engine optimisation plays a critical role in web commerce. Without a set of techniques, most websites would be unable to acquire high rankings in searching results. And optimisation strategies primarily focus on placing certain keywords in particular places on a web page. Besides the value in placing keywords strategically on a web page, the information provided in the web page content must also be useful. Because as more people appreciate the content, some of them will also create links to the website on their own web pages and the existence of these links contributes significantly to a web page’s ranking.
SEO has become widely adopted as an online marketing strategy because of its effectiveness. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand. And one of the many great things about this service is its accessibility.
So, yes with the digital landscape been changed dramatically over the past few years, SEO still remains an effective and important marketing strategy.